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OH AND CO.
BRANDING AND SOCIAL STRATEGY
“We loved working with Aimee - she is a creative who just gets it! We loved the whole process, very easy to deal with and very creative! She nailed it!” OH and Co
Oh and Co is a playful children’s clothing label that wanted a brand that felt fun, modern and instantly recognisable to their ideal customer: style-conscious parents who care about quality and joy in the everyday.​
We created a full visual identity suite – from a custom hand-drawn logotype, secondary logo and starburst brand mark through to a warm, sunny colour palette and considered typography. The combination of expressive lettering, nostalgic colours and clean type keeps the brand feeling joyful and child-like, while still polished and premium.
Once the foundations were in place, we rolled the identity out across real-world touchpoints: social media templates, paid advertising layouts, custom swing tags, stickers and illustrated tissue paper. Every detail, from an Instagram post to the unboxing experience, was designed to feel like an extension of the Oh and Co personality, giving the brand a cohesive, memorable presence across digital and print.
