Albatross Hunting Co.
BRANDING, SOCIAL STRATEGY, PHOTOSHOOT DIRECTION
Aimee's exceptional vision and creativity were absolutely incredible in shaping our initial direction and getting us started on such a strong foundation. Being presented with two different but equally strong concepts during the initial round really helped us cement the direction we wanted to take.
The brand identity Aimee developed perfectly captures the essence of Albatross Hunting and has been incredibly well-received. Her dedication and talent throughout the process were evident, and we are extremely pleased with the outcome.
We look forward to engaging Aimee for various textile design projects as her creativity and eye for detail are top notch. - Albatross Hunting Co
Albatross Hunting is a fashion-forward golf and leisurewear label redefining the sport’s legacy aesthetic. Inspired by the elusive albatross—the rarest score in golf, we create elevated essentials for those who play hard, dress well, and move with intent. Built for modern leisure and rooted in tradition, our pieces blend sharp tailoring with casual ease, channelling the effortless confidence of old-money style through a contemporary lens. Whether on the course, at the club, or beyond, Albatross Hunting is for those chasing the rare.
We created a custom script logo, secondary mark and signature albatross patch, supported by a bold colour palette of greens, neutrals and black to reflect heritage sports styling with a modern edge. Alongside typography, brand patterns and illustrated character graphics, we designed and applied assets such as swing tags, apparel prints, social templates and an online store look. The result is a cohesive brand world that brings personality to every touchpoint — from the course to the clubhouse to everyday streetwear.