Rommer
REBRAND, PHOTOSHOOT & BRAND STRATEGY
The Rommer branding project was rooted in creating a visual identity that brings calm, beauty, and intentionality into the everyday chaos of family life. The client came to us with a clear vision: a brand that feels warm, nostalgic, and approachable, something that speaks simultaneously to parents and children without falling into the overstimulating aesthetic common in children’s products.
For the Modern Table, Toddler Tested, Mess Approved.
To bring this vision to life, we developed a branding system that blends muted tones, soft shapes, and playful yet gentle illustrations. Every element was crafted to evoke a sense of charm, play and simplicity. The typography leans into soft, rounded forms to build a friendly, timeless feel, while the supporting brand mark adds a sense of movement and joy.​
For the colour palette, we introduced a collection of warm, earthy, and pastel-inspired hues; Passata Red, Lavender Love, Goody Gumdrop, Truffle, Celery, and Marshmallow. These tones were selected to reflect Rommer’s balance of calmness and playfulness, offering versatility across products, packaging, and digital platforms.
​The final brand identity is unmistakably Rommer: thoughtful, joyful, and timeless. It celebrates real moments, embraces the magic in the mess, and elevates everyday family living with design that feels intentional and deeply connected to the brand’s heart.
For the Modern Table, Toddler Tested, Mess Approved.
